Four tips to engaging with your customers post-purchase
Sponsored by BigCommerce It’s a well-known fact that it costs more for businesses to acquire new customers than to keep their existing customers coming back for repeat purchases. That’s why the...
View ArticleHow to become a marketing industry thought leader
You want to stand out. What business professional doesn’t? But becoming a marketing industry thought leader can seem more challenging than ever before. New brands pop up every day, producing...
View ArticleThe power of technology in retail merchandising
This post is sponsored by SAP. Successful merchandising goes beyond just understanding customer needs — it’s about delivering on those needs across multiple channels. A recent SAP Retail survey...
View ArticleEthical AI: How to disrupt data injustice worldwide
Artificial intelligence is experiencing exponential growth, which generates excitement and fear, especially as it relates to the future of work. Generative AI for creative jobs is the biggest fear...
View ArticleOpinion: The reality brands must face amid America’s culture war
Target’s Pride Month collection has been yet another “target” of the far right. Following threats to employee safety, the company chose to pull some Pride Month merchandise from its shelves. This,...
View ArticleWhat reading trends mean for content marketers
A recent Gallup poll reported that Americans are reading less than they have in 30 years. In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past...
View ArticleTips for writing guest articles
Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise,...
View ArticleWhy financial brands must now take bigger risks
From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. Advertising in the...
View ArticleHow to use QR codes to their fullest
QR codes have continued their momentum as a way to optimize the user experience. Resurrected during the COVID-19 pandemic, they are a powerful marketing tool that allows businesses to create...
View ArticleThe latest trends in B2B Influencer Marketing
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing...
View ArticleReduce marketing costs by reducing your translation costs
A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% in 2022. At the same time – per a recent...
View ArticleSocial media marketing — authenticity over all
Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. With so many brands vying for the attention of their consumers,...
View ArticleHow publishers can diversify revenue streams
Heightened, ongoing economic impacts can bring increasingly-tight purse strings – from both consumers and advertisers. For publishers looking to monetize their content, this can bring a host of...
View ArticleHow to conduct a mid-year marketing checkup
What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. If you’re more of a fan of acronyms, think AAA: audit, analyze and action. You’ll take...
View ArticleWhy UGC campaigns may be the answer to the biggest challenges CMOs face this...
CMOs are caught between a rock and a hard place. Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. Meanwhile, customer expectations continue...
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Community-led brands & retailers aim for success in China
Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers...
View ArticleEngaging customers through video games
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social...
View ArticleWhat B2B marketers can learn from luxury brands
Consumer marketing tactics are frequently regarded as irrelevant by business-to-business sales operations. B2B, after all, is all about thoroughly educating customers and forming deep sales...
View ArticleOvercome digital literacy challenges in your small business
This post is sponsored by Adobe. It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital...
View ArticleDo’s and don’ts of promotional emails
We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital...
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